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Higher Education Business Classification Scheme and Records Retention Schedules

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MARKETING

The function of marketing the institution.

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Definitions

Notes

This function is intended to cover all marketing undertaken in the institution, including: marketing of the institution as an academic institution to prospective students; marketing the institution as a prospective business partner to other institutions and to commercial organisations; marketing of specific institutional facilities or services to specific groups of prospective customers/users inside or outside the institution.

 

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